I quote the late Steve Jobs, co-founder of Apple Computers “We’re here to put dent in the universe, otherwise why else even be here?” on making impact and finding meaning from all our daily interactions, intended or not.
We don’t usually plan the impact when we’re giving out handouts or doorgifts, that is why we don’t remember them.
On the other hand – marketing events, exhibitions and career fair plan well because it is actually effective marketing if someone holds and uses their pen 🖊️ or mouse pad throughout the year and glances at their logo several times everyday.
The image burns into the subconscious mind and fascinatingly you’ll remember this brand better than others because you keep seeing it frequently on billboards, social media ads, cable TV and hear on the radio.
So the next time you are planning for freebies or banners for an event, plan for impact. Make a dent in someone else’s subconscious and hopefully in the universe.
Cheers 🥂 MFR